If you own your own business than there are several things that you can do to increase your business visibility, however, the most powerful means to advertise your business is through the Internet. For many years the best way to advertise for your business was through normal, text ads and other types of articles. Even though there are many businesses that have found success through these means, with the ever evolving technology that surrounds the Internet, soon businesses have found a new means to promote their company. This new way of advertising is through web videos, and it is quickly becoming one of the best ways to create brand loyalty and help build a customer base.
Whether you own a huge business, or if you are just starting off, you can benefit from using web videos as a main source of advertising. One of the greatest reasons why so many businesses, large and small, are using web videos to promote themselves is because it is cost effective. This is a huge reason why so many small businesses are taking hold of web videos, because they only have to pay for the cost of making the video, and in some cases this is close to zero.
Many businesses that use web videos host them on popular vide sites, such as YouTube or Google Video. However, if you want to make a video about your business there are several steps that you should take to ensure a positive feedback.
If you run a specialty store, or something that has a niche audience, than you want to design your web video around your customers needs. A great way to gain customers and create a good brand loyalty is by making a web video that not only informs customers about your product or service, but also gives them something in return. An example of this would be if you owned a computer repair store, you would want to publicize your company, as well as help your potential customers.
A great way of doing this is by showing your customers how to fix a common problem with their computer. After you have shown them something that is useful, begin to mention your company, and soon many individuals will begin to call or visit your website because you helped them without asking for money.
This is a great way to let your customers actually trust you, and when customers trust a business, they usually will stay with them for many years. If you have owned a business for any time span, than you understand repeat customers make up most of your businesses revenue, thus you want to make as many repeat customers as possible. By allowing your customers to trust you, you will have a better chance of building a relationship with the customer. Using web videos are a great way to not only promote your business, but also to help people.
In a world that is surrounded by cut-throat advertising, it is imperative that you have a business concept that allows individuals to trust you, as well as feel that you are there to help them. After you have done so, you have created a successful web video campaign.
When you have a website that is home to web videos, you will most likely run into problems that are difficult to answer. These issues can be from an inability to play the video, to not being able to hear sound, to the video not even showing up. Having web video issues is a part of using such a technological feature on your website.
However, it's comforting to know that many of the problems that you may encounter with a web video are easily fixed and can be so in a matter of minutes.
Perhaps one of the most common types of web video errors is individuals saying they cannot see the video, or they can see the picture but they can't hear anything. While this may be the result of something bigger, most of the time it is just because the person attempting to view the web video does not have the most recent updated version of the particular video player you are hosting.
Whether you have a Windows Media Player, Real Player or QuickTime Player, all of these require individuals to have the most up-to-date version of its player in order to view web videos properly. If you are getting complaints that sound familiar with the ones above, simply tell your visitors to update their player and see if it works, most of the time, it will.
Another main problem that people have with web video is when they start playing the video, it stops and starts again, and the pauses and then starts. This cycle can repeat for several minutes, which causes many of the viewers to simply stop watching the video. There are several reasons why this could be happening to the viewer. The reason why a video will do this when it's playing is because either the viewer has a slower Internet connection, or the users computer is simply too old to sustain that much data transfer.
Did you know that it can up to 12 minutes for a person with dial-up connection to download one minute of video; of course, this all depends on how the video is compressed. Another reason why the video is performing in this manner is because there are simply too many people on the network, thus it is slowing the download speed of the video down. A great way to help this problem is to simply push pause and allow the video to download for several minutes.
Another reason why web videos may not work is because they are not in the correct format. If you are allowing individuals to download a certain type of video, make sure that they understand what format it is in. An example of this would be letting your visitors know that in order to view a certain video they must have the QuickTime format installed, which is the .qt or .mov format.
A great way to eliminate the worry and frustration from your website visitors is to clearly put links to the various media players websites, which will direct visitors to the download site for the particular player. This will ensure that even if a person doesn't have a particular player downloaded onto their computer, they are able to obtain this player quickly and return to view your web video.
This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our Privacy Policy