There is one common goal among all webmasters and that is to increase their page views and traffic. However, the main question is, how can you do this? With literally thousands of how-to books circling the web, and bookstores, explaining that they have the "secret" to increased traffic; it is very difficult for a webmaster to choose the correct way to gain traffic. While some of these books actually have great tips and information on gaining visitors to your site, there is one method that has proven itself in the last couple of years as being one of the best ways to attract loyal viewers, and potentially customers. This is done through the medium of web video, and it is an extremely powerful method to creating a high-profile website that is visited by thousands of individual's everyday.
Perhaps one of the biggest reasons why so many webmasters are using web video as a means to drive traffic is because it is a great, and free, way to interact with potential visitors, as well as providing them with pivotal information that is fun to watch. Web video is an amazingly powerful way to show your viewers information, and inform them of your various website and products. There are several keys that you must follow when making a web video for website promotion. When you follow these tips, you will be able to have an extremely successful web video campaign, and you will reap the benefits of this.
The most important key to using web video for website promotion, is to make videos that are interesting, entertaining and above all else, informative. Individuals will find your videos based on what they are about. If you are selling a how-to book on fixing home appliances, the best way to reach your audience is to make short videos on how to fix various problems within your home. An example of this would be to make a web video explaining the steps to fixing a leaky faucet. This not only will give your viewers a chance to see how informative your information is, but you will also be helping them out as well.
More than likely, when you provide a web video that answers a question, the viewers will come to your site to find other answers to their various questions. This is a great way to build loyalty with the potential customer, as well as giving them an actual reason to purchase your product.
After you have compiled several videos on your topic, you will then need to post these videos online in order for them to be seen. Yet, the biggest question is, where should you post you web videos? There are literally hundreds of various web video sites that allow you to put your own video on their server. However, the key is finding the correct site to place your video on. It's no question that YouTube is the most popular video site on the Internet.
And by placing your video, along with proper keywords, on YouTube you will soon be experiencing a flow of constant traffic to your site. Although, if you do not want to go through and post your videos on all of the various websites by hand, you can use video submission services to do this for you. Perhaps the best out of all these systems is Traffic Geyser. This system will submit your video to all of the major video hosting websites, thus growing your traffic immensely.
A web video is only as great as the editing that created it. It doesn't matter if you have used a state-of-the-art camera, and had perfect angles, if you do not edit your video correctly for the Internet; than you will quickly find that your video is not suitable for Internet use. Just because your video looks great on film, and on your computer, it doesn't always mean that it will look good when being used on the Internet. This is why there are several rules that you must follow when you are editing a web video.
There are many great web video editing tips out there, however, there are several that are the foundational tips you must follow. Of course, like any video, you must film with editing in mind. When you are filming your web video, make sure that you stay away from sudden camera movements, and long-distance shots. Because of the averagely small size of a web video, when your video features many long-distance shots, you will notice that the clarity is off, and many people will not know what they are looking at. Keep everything simple, for the most part, and always make sure that you stick with close-ups. As
a web video filmmaker, close-ups will be your new best friend, and it is a great way to keep your audience's attention.
Also, when you are editing your web video, you want to keep sudden, or quick, transitions at a minimum. This is because just in case some of your viewers are running at a lower Internet connection, when you have quick transitions, their player might actually skip over a pivotal scene, and it will make the video seem choppy. The main rule in web video editing is to make sure that everything is smooth. If you look at some very popular web videos, you will notice that there is very little actual camera movement and camera editing performed. Actually, there is a rule among many web videographers that they follow exactly.
This rule basically says that all of their web videos should be done with one take. This means keeping massive amounts of transitions and different shots at a minimum. While some videos require having many different shots, especially if you are making a how-to video, try to keep these shots smooth and precise. However, if you are merely explaining a product, try to do so in a single shot, which will require little-to-no actual video editing. The only editing that you may do is add text screens and other types of informative frames.
Editing for the web is much different than any other type of editing. If you have performed editing for actual films and other productions, you may find that editing for the web is boring, or extremely easy. However, once you see the finished product on the Internet, and understand how smooth editing and minimal transition shots reflect the overall condition of the web video, than you will finally understand why minimal editing is key.
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